Haribo launches Twin Snakes in US with Blue Chip Marketing
Gold-Bears candy maker Haribo of America has enlisted Blue Chip Marketing Worldwide to help launch its latest product, Twin Snakes, in the US.
Archives for April 17, 2016
Mondelēz names new UK head as Greenhalgh departs
Cadbury owner Mondelēz International has appointed a replacement for departing UK managing director Phil Greenhalgh.
Online teenagers helping to market high calorie foods
Marketing messages promoting high-calorie foods are receiving a boost from an unexpected source - teenage social media users - according to a Swedish study.
CEO Interview
Stepping on the gas: Drive Gum enters Autogrill and BP in Spain amid international push
Sugar-free caffeinated chewing gum brand Drive Gum has its sights on the US and Russia after expanding distribution in Spain through deals with Autogrill and BP.