Archives for March 23, 2017

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A 20% sugar cut by 2020? ‘It won’t be possible,’ says FDF

By Niamh Michail

A 20% sugar cut across all food categories by 2020 – as per voluntary targets set by the UK government – is not technically possible, nor would it be acceptable to consumers, industry lobby the Food and Drink Federation (FDF) has said.

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

By David Burrows

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.