‘Dangerous’: Wrigley told never to show people chewing gum while playing sport in ads
UK’s ad watchdog has banned a Wrigley TV ad and told the company to avoid showing people chewing gum while playing sports in future campaigns.
Archives for February 21, 2018
Perfetti Van Melle brings Chupa Chups into donut category
Confectioner Perfetti Van Melle has collaborated with Belgium food group Vandemoortele to create a range of donuts under the lollipop brand Chupa Chups for the European market.
Guest article
Sweetening the pill - preparing for a sugar tax extension
Inaction is not an option for confectionery brands if they want to survive in an age of increased regulation on sugared products, writes Neil Davidson, managing director of brand agency HeyHuman.
Milka Oreo and Toffifay bag Kantar Product of the Year awards
Mondelēz International’s Milka Oreo and Storck’s Toffifay were among the winners of Kantar TNS’s 2018 Product of the Year Awards USA, based on a consumer survey of over 40,000 consumers.
M&A
Ezaki Glico snaps up US craft chocolate business TCHO
Japanese conglomerate Ezaki Glico has acquired US company TCHO Ventures to capitalize on “continued growth” in the premium chocolate market.