![Lily’s Sweets CEO: ‘It feels like a mainstream trend [reducing sugar] is being boosted by a micro-trend [keto]’](https://www.confectionerynews.com/resizer/v2/PKBCYXYLGBJTDHZKDLKK7K6C3I.jpg?auth=84fe14debf785d7cb71850164c740df7c6309a7d8705ca9d29b901532e046ee0&smart=true)
Lily’s Sweets CEO: ‘It feels like a mainstream trend [reducing sugar] is being boosted by a micro-trend [keto]’
Consumers often say that if they’re going to indulge, they’d rather eat a small portion of something made with ‘real’ or familiar ingredients (butter, cane sugar, whole milk) than a more ‘processed’ low calorie/sugar/fat alternative.

