Social media
Parle Products Hashtag Challenge targets Gen-Z gaining 5bn views with its GIF videos
Parle Products has become the first FMCG brand within the Food Category in India to launch a social media campaign using GIF videos.
Archives for February 24, 2020
NPD
Nestlé launches its first Quality Street product in almost 85 years
Nestlé has launched its first Quality Street product in almost 85 years, called Intrigue, a range of truffles inspired by classic Quality Street flavours, available in UK stores.
Sustainability
Fairtrade Fortnight launches with fresh report on exploitation experienced by women cocoa farmers
New data shows women could be struggling on just 23p (29c) a day, well below the extreme poverty line of £1.40 ($1.81) and organisation calls on government and chocolate companies to join the Alliance on Living Incomes in Cocoa, a new international...