
Parents indulge in ice cream more often than child-free adults, research finds
The average American eats 48 pints of ice cream per year - and according to new consumer research, adults with children reach out for a frozen treat more often than most.

The average American eats 48 pints of ice cream per year - and according to new consumer research, adults with children reach out for a frozen treat more often than most.

The free-to-download document from Made Smarter is designed to simplify a complex and fast-evolving topic by demystifying some of the terminology and analysing the latest research.

Opinion
The co-owner and managing director of Glebe Farm Foods looks at what the future may hold for the humble oat as consumer tastes and needs continue to evolve.