Archives for August 7, 2023

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Marketing

KitKat advert targets tech frustrations with its new ‘Have a Break’ campaign

07-Aug-2023

By Anthony Myers

Nestlé, the owners of the KitKat brand, has launched a new campaign, ‘Tech Frustrations’, that channels the winning ‘Have a Break’ advertising formula that made the brand so iconic.

Palm oil replacement ‘not the answer’: Nestle taps satellite tech for sustainability amid EU Deforestation Regulation debate

07-Aug-2023

By Pearly Neo

Nestle has voiced support for the continued use of palm oil in the food and beverage sector amid intense debate surrounding the recently-enacted EU Deforestation Regulation, while also striving to guarantee its supply chain sustainability using advance...