Seasonal innovation
How to get ready for halloween 2024
As the majors finalise their campaigns for candy’s ‘biggest moment’ how can smaller confectioners turn spooky season into sales?
Archives for July 8, 2024
Smart technology
Five ways AI is transforming the confectionery sector
With AI at the helm, the confectionery industry is entering a new era of innovation and efficiency, transforming everything from product creation to personalized marketing strategies. Here's how