How gifting brings together top confectionery trends
Sweet-treat gift-giving creates engagement and brand loyalty, so it’s no wonder many global brands are tapping into the purchasing driver.
Archives for September 18, 2024
Anthon Berg broadens appeal to win over Gen Z market
The 140-year-old chocolatier is shaking up its branding and product lineup to capture the attention of Gen Z consumers, refreshing its reputation as a treat for grandparents.