Archives for February 11, 2025

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Super Bowl snack wars: Are brands paying too much for the hype?

Super Bowl snack wars: Are brands paying too much for the hype?

By Gill Hyslop

Every year, snack brands wage an all-out marketing blitz to capture their share of Game Day indulgence. With sky-high ad prices and fierce competition, companies are betting big that their chips, dips, and baked goods will be the real MVPs (most valuable...