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Archives for February 11, 2025

← 2025
Super Bowl snack wars: Are brands paying too much for the hype?

Super Bowl snack wars: Are brands paying too much for the hype?

11-Feb-2025
By Gill Hyslop

Every year, snack brands wage an all-out marketing blitz to capture their share of Game Day indulgence. With sky-high ad prices and fierce competition, companies are betting big that their chips, dips, and baked goods will be the real MVPs (most valuable...

The Valentine’s Day CPG launches melting hearts this season

The Valentine’s Day CPG launches melting hearts this season

11-Feb-2025
By Ryan Daily

Consumers are celebrating their love for one another with classic heart-shaped chocolate boxes and variations on the iconic conversation hearts candies

Headlines

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If better-for-you is out, why is Cadbury all in?

Hershey’s Reese’s unwraps Christmas NPD with bold festive launches

Biscuits, cookies & crackers: What’s trending now and into 2026

Products

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Sweet Spectrum: Top Confectionery Trends of 2025

By EXBERRY® by GNT

Webinars

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Latest on-demand webinar

26 Nov 2025

Top Trends in EU Confectionery: From Reformulation to Innovation

By European Union

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Promotional features

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2026 confectionery trends: Pineapple set to be flavour of the year

Paid for and content provided by esarom


Finding the sweet spot: Confectionery in EU balances tradition and innovation

Paid for and content provided by European Union


Making a meaningful impact through ethical and sustainable cocoa production

Paid for and content provided by Fludor Ghana Ltd

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