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Archives for February 11, 2025

← 2025
Super Bowl snack wars: Are brands paying too much for the hype?

Super Bowl snack wars: Are brands paying too much for the hype?

11-Feb-2025
By Gill Hyslop

Every year, snack brands wage an all-out marketing blitz to capture their share of Game Day indulgence. With sky-high ad prices and fierce competition, companies are betting big that their chips, dips, and baked goods will be the real MVPs (most valuable...

The Valentine’s Day CPG launches melting hearts this season

The Valentine’s Day CPG launches melting hearts this season

11-Feb-2025
By Ryan Daily

Consumers are celebrating their love for one another with classic heart-shaped chocolate boxes and variations on the iconic conversation hearts candies

Headlines

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Gen Alpha and Beta: Confectionery’s next battleground

Aero meets Milkybar as Nestlé bets on brand power

Confectionery’s innovation dilemma: Doing more with less

Products

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ADM Specialty Syrups for Reformulation

By ADM


Floral-inspired confections with natural colors

By Givaudan

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30 Jul 2026

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01 Jul 2026

Navigating EmpCo: the future of credible claims in the EU and the role of certification

By Fairtrade

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Promotional features

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Vegan gummies: Potato-based starch solutions reduce drying time

Paid for by Avebe


Innovation meets heritage: The enduring appeal of EU confectionery

Paid for by European Union


2026 confectionery trends: Pineapple set to be flavour of the year

Paid for by esarom

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