
TikTok drives €2.2bn boom in freeze-dried candy as confectioners upgrade tech
From viral videos to high-tech treats, freeze-dried candy is reshaping the confectionery game. Here’s how

From viral videos to high-tech treats, freeze-dried candy is reshaping the confectionery game. Here’s how

As the industry prepares for the regulation’s December 2025 arrival, confectioners explore what’s needed to build transparent and sustainable supply chains