Sweets & Snacks Expo
Inside Mondelēz’s data-driven approach to omnichannel agility
Director of Omnichannel Growth Jillian Durojaiye shares how the CPG giant activates around consumer preferences across digital and physical retail touchpoints
Archives for June 17, 2025
New product development
What’s hot in confectionery? Nerds tie-up, Rowntree’s goes soft and more…
From a new twist on two classics to a ‘nerdy’ tie-up, confectionery new product development (NPD) is buzzing with activity