GROWTH ASIA SUMMIT 2025
Mars Wrigley taps consumer obsession to fuel brand growth in APAC
New tactics emerge as a global giant rethinks how to win hearts, minds – and wallets – across a complex region
Archives for July 16, 2025
Opinion
First Mars, now Ferrero: Why confectioners are betting big on snacks
It’s not a one-off. Confectionery giants want in on snacks, and here’s why