
Coca-Cola’s Playbook: Brand power, local strategy & global impact
Discover how brand power, smart diversification, and local strategy keep Coca-Cola fizzing at the top of the global beverage game

Discover how brand power, smart diversification, and local strategy keep Coca-Cola fizzing at the top of the global beverage game

The EU has resumed its investigation into Mars’ $35.9bn merger with Kellanova, following a stop in July