
Up the food chain
Pladis is betting on functional NPD and here’s why
Snack major Pladis is reimagining snacking with a focus on wellness and functionality. The big question: how will this shape NPD for favourites like McVitie’s, BN and Ülker?

Up the food chain
Snack major Pladis is reimagining snacking with a focus on wellness and functionality. The big question: how will this shape NPD for favourites like McVitie’s, BN and Ülker?

Chocolate is changing fast - premium indulgence, health-driven treats, and even cocoa-free innovations are rewriting the rulebook