
Is Hershey in trouble? Profits plummeting and ingredients under fire
Hershey’s rocky start to 2026 has raised questions about its long‑term direction

Hershey’s rocky start to 2026 has raised questions about its long‑term direction

The company is tailoring its strategy by region, courting value‑seeking US shoppers, fixing European chocolate margins and using Oreo‑led biscuits and cakes to unlock runway across China, India, Brazil and Mexico

New product development
Major players are leaning into texture, premium gifting and flavour crossovers, while challenger brands continue to push sustainability and plant‑based credentials