
The Big 5: Power players defining confectionery’s future
Five giants dominate confectionery. What gives them the edge, and keeps them on top?

Five giants dominate confectionery. What gives them the edge, and keeps them on top?

New product development
From organic gummies and dessert‑inspired sweets to licensed seasonal launches and confection–beauty crossovers. Brands are leaning on format innovation

Ferrero’s Bold Snacks acquisition hints at where industry is headed