Mars taps reality TV for experiential M&M’s push
Confectionery brands are ditching traditional ads for immersive experiences as culture‑led campaigns reshape how sweets engage shoppers
Archives for May 28, 2026
Letter from the editor
The new candy aisle: Where wellness meets whimsy
Consumers are demanding cleaner labels and functional benefits from confectionery, but taste, texture and fun still rule, creating opportunities for brand to balance better-for-you innovation with indulgence
Confectionary trends: Balancing better-for-you and indulgence
Barry Callebaut bets on cocoa-free chocolate
The launch of ChoViva in North America at the Sweets & Snacks Expo last week reflects a growing push to diversify beyond traditional cocoa amid climate and pricing pressures