Mars taps reality TV for experiential M&M’s push
Confectionery brands are ditching traditional ads for immersive experiences as culture‑led campaigns reshape how sweets engage shoppers
Archives for May 28, 2026
Confectionery trends: Balancing better-for-you trends and indulgence
Can candy revive RTD tea?
Candy-inspired nostalgia could give RTD tea a much-needed spark, as brands like Ryl Tea use confectionery flavors to attract younger, health-conscious consumers into the category
Confectionery trends: Balancing better-for-you trends and indulgence
Mondelēz’s Hu Chocolate takes premium, paleo-friendly bites to Target
Co-founder Jordan Brown says the brand’s retail expansion proves clean-label ingredients and premium indulgence are no longer niche consumer demands
Confectionery trends: Balancing better-for-you trends and indulgence
Cargill joins alternative chocolate race with Barry Callebaut and Nestlé amid cocoa volatility
By upcycling grape seeds, Cargill’s new NextCoa offers CPG brands a vegan, allergen-free option as major manufacturers hedge against soaring cocoa costs
Confectionery trends: Balancing better-for-you and indulgence
Barry Callebaut bets on cocoa-free chocolate
The launch of ChoViva in North America at the Sweets & Snacks Expo last week reflects a growing push to diversify beyond traditional cocoa amid climate and pricing pressures
Confectionery trends: Balancing better-for-you trends and indulgence
Cracks in chocolate’s ‘affordable luxury’ status could signal broader shopper shifts
Chocolate is still growing in dollars, but the real story is what unit declines and demographic shifts may reveal about changing confection preferences