
Mars vs Hershey: Snickers takes cheeky swipe at Reese’s
Mars turns confectionery rivalry into content gold, with bold new Snickers campaign

Mars turns confectionery rivalry into content gold, with bold new Snickers campaign

Nestlé resets growth strategy with shift away from price hikes and back towards volumes, brands and execution

Even social media is a danger zone... avoid an own goal with advice from top IP firm, Withers & Rogers

Disruption from the conflict in Iran adds to existing pressure from weather and high demand from social media virality

Lay’s, Doritos, Lindt and Oreo are worth billions despite growing pressure from health trends, private label and changing consumer habits. Here’s what they’re getting right