
Nestlé and Ghirardelli reboot cookie dough
Nestlé leans into bold, trend-driven twists while Ghirardelli bets on premiumization of classic flavors to reach consumers looking for ‘homemade’ indulgence

Nestlé leans into bold, trend-driven twists while Ghirardelli bets on premiumization of classic flavors to reach consumers looking for ‘homemade’ indulgence