Gen Alpha and Beta: Confectionery’s next battleground
Freeze-dried sweets, bold flavours, Roblox activations and AI-powered engagement – the forces reshaping confectionery innovation as brands look beyond Gen Z
Archives for July 13, 2026
Aero meets Milkybar as Nestlé bets on brand power
Nestlé combines two iconic brands as collaborations gain traction in confectionery