Hershey joins confectionery megatrend with coffee crossover
Reese’s joins collaboration craze with cross-category coffee launch
Archives for August 21, 2026
Mondelēz accelerates premiumisation drive
From Cadbury and Oreo to Toblerone and Côte d’Or, Mondelēz encourages consumers to trade up as it doubles down on premiumisation
Rizz, 6-7 and brainrot: Can food and drink speak internet without sounding cringe?
A viral buzzword can capture attention, but research suggests brands risk losing credibility when borrowed slang jars with the personality consumers already know