Terry’s Chocolate Orange x Baileys fuel confectionery’s hottest trend
Confectionery’s favourite trend shows no sign of slowing as Terry’s Chocolate Orange and Baileys team up for festive partnership
Archives for September 8, 2026
Food and beverage’s collaboration craze gains momentum
From confectionery tie-ups to sustainability partnerships, brand collaborations are reshaping the food and beverage industry. But why has the trend exploded, and where will it go next?
Is traditional snack advertising becoming obsolete?
Campbell’s is putting 85% of its working media budget into digital channels, reflecting Big Food’s changing approach to how brands are built and sold