
Toblerone Biscoff and the trends transforming confectionery
Mondelēz’s latest launch capitalises on confectionery’s biggest trends as industry growth strategy shifts

Mondelēz’s latest launch capitalises on confectionery’s biggest trends as industry growth strategy shifts

From sensory-driven Creme bars to a Katseye collaboration and Cadbury’s push beyond Easter, Hershey is using products, culture and experiences to make affordable indulgence feel like something more

Confectionery’s biggest names are racing to capitalise on the ultra-premium boom, but what does it take to truly succeed?