M&M’s White Chocolate transitions from seasonal to everyday candy

By Douglas Yu contact

- Last updated on GMT

M&M's White Chocolate will hit US stores in May this year.  Photo: Mars
M&M's White Chocolate will hit US stores in May this year. Photo: Mars
Mars Chocolate will launch M&M’s White Chocolate as an everyday product at select food, mass, convenience and drug stores across the US in May, 2017. 

The product - previously sold only seasonally - will be available in 1.5-ounce packs that feature “the brand’s iconic colorful candy shells,”​ Mars said, and its packaging is distinct within the M&M’s variants with a white bag, which is to help consumers associate the packaging with the white chocolate flavor.

Available all year-round

“We’ve had white chocolate seasonal offerings and limited variants across Mars Chocolate brands in the past,”​ a Mars’ spokesperson told ConfectioneryNews.

“Fans of the brand will now be able to enjoy M&M’s White Chocolate all year-round.”

Confectionery companies recently have started bringing their well-performed seasonal products to their everyday portfolio, as market researchers previously suggested candy manufacturers should look beyond four major holidays​: Valentine’s Day, Easter, Halloween and Christmas.

This site reported last year the premium chocolate company Lindt has repositioned Russell Stover​ as an everyday brand. Russell Stover has traditionally been a key Easter chocolate brand in the US.

Providing new flavors

Around the same time when M&M’s White Chocolate hits the US market, M&M’s Caramel​, which Mars said was developed through a technology to inject caramel into M&M’s candy shells, will also be available across the country.

“We are always looking for new ways to give our consumers new tastes of M&M'S. M&M'S White Chocolate delivers on that commitment to consumers and provides them with choices,”​ Mars said.

Related news

Show more

Related products

show more

Create chewing gum that lasts longer

Create chewing gum that lasts longer

TASTETECH | 07-Nov-2017 | Data Sheet

This data sheet examines how the use of encapsulated high intensity sweeteners in sugar free chewing gum can extend chew time.

Un-encapsulated...

RENEW SUGAR-FREE CHEWING-GUMS WITH EXTRA SOFTNESS

RENEW SUGAR-FREE CHEWING-GUMS WITH EXTRA SOFTNESS

Roquette: Improving well-being by offering the best of nature | 04-Oct-2017 | Application Note

The chewing-gum market experienced a slight decrease over the past few years. With the current change of the consumer demand - strike now while the iron...

GELITA SMART TECHNOLOGY: Performance by Design

GELITA SMART TECHNOLOGY: Performance by Design

Gelita AG | 13-Sep-2017 | Data Sheet

With its latest SMART TECHNOLOGY product range, “Collagen Peptides ST”, GELITA now offers functional ingredients that deliver the best of both worlds:...

Related suppliers

1 comment

Healty Bars

Posted by Aneil Maharaj,

Be innovative towards creating a healty bar of chocolate, that would prompte healty consumption by the less fortunate health impaired persons.
Take a spin on marketing towards obestety with a brand encouraging consumption to reduce and increase use based on the flavernols contents.
Cancer patients love chocolate, ceate a bar.

Report abuse