M&M’s White Chocolate transitions from seasonal to everyday candy
The product - previously sold only seasonally - will be available in 1.5-ounce packs that feature “the brand’s iconic colorful candy shells,” Mars said, and its packaging is distinct within the M&M’s variants with a white bag, which is to help consumers associate the packaging with the white chocolate flavor.
Available all year-round
“We’ve had white chocolate seasonal offerings and limited variants across Mars Chocolate brands in the past,” a Mars’ spokesperson told ConfectioneryNews.
“Fans of the brand will now be able to enjoy M&M’s White Chocolate all year-round.”
Confectionery companies recently have started bringing their well-performed seasonal products to their everyday portfolio, as market researchers previously suggested candy manufacturers should look beyond four major holidays: Valentine’s Day, Easter, Halloween and Christmas.
This site reported last year the premium chocolate company Lindt has repositioned Russell Stover as an everyday brand. Russell Stover has traditionally been a key Easter chocolate brand in the US.
Providing new flavors
Around the same time when M&M’s White Chocolate hits the US market, M&M’s Caramel, which Mars said was developed through a technology to inject caramel into M&M’s candy shells, will also be available across the country.
“We are always looking for new ways to give our consumers new tastes of M&M'S. M&M'S White Chocolate delivers on that commitment to consumers and provides them with choices,” Mars said.
Posted by Aneil Maharaj,