Fall 2017 NPD: General Mills goes back to artificial, Corkers launches olive oil chips

By Gill Hyslop

- Last updated on GMT

BakeryandSnacks looks at the latest products hitting the shelves this fall, noting that one, surprisingly, bucks the clean label, natural trend. Pic: ©GettyImages/stuartmiles99
BakeryandSnacks looks at the latest products hitting the shelves this fall, noting that one, surprisingly, bucks the clean label, natural trend. Pic: ©GettyImages/stuartmiles99

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General Mills is reintroducing its artificially colored and flavored cereal after consumers complained its natural version did not make the grade – a daring move as the trend towards clean, natural foods gains momentum worldwide. Aligned with this though, Corkers has launched Olive Oil chips and NuGo Nutrition capitalizes on the demand for plant-based proteins with its cookies.

Taking a step back

Yesterday, General Mills announced on Twitter it is bringing back Classic Trix cereal made with artificial dyes and flavors.

The cereal will appear on supermarket shelves around the US in October, alongside its natural counterpart.

General Mills started selling all-natural Trix in early 2016, which replaced synthetic colors with radishes, purple carrots and turmeric.

However, according to the company, consumers complained it has not shaped up to the vibrant neon colours and nostalgic taste of the classic cereal.


Cereal thriller

Kellogg has also launched a multi-coloured cereal - Unicorn Froot Loops - in pastel pink, lavender and yellow colors.

Kellogg claims the brand contains only natural colorings, while the cereal is fortified with minerals and vitamins, such as vitamins C, B, calcium, and iron, and is high in fiber and low in saturated fat.

The limited edition Froot Loops is currently available in Ireland in Dunnes Stores, and in Asda in the UK. The company is planning a further rollout to SuperValu stores by the end of the month and Tesco shops by mid-October.

Froot Loops have a RRP of £2.79 ($3.78).

Candy corn cupcakes

‘Tis the season

Hostess has again released its seasonal favorite - Hostess Candy Corn Cupcakes - just in time for Halloween.

Available for a limited period, this year’s version is a yellow cake with an orange-colored filling and bright yellow frosting with orange and white sprinkles to complete the candy corn look.

Unlike the traditional crunchy nature of candy corn however, the cupcake filling is a smooth, creamy texture.

Sold in boxes of 8 for a RRP of $2.50 at Target, Walmart and other outlets around the US.


Nut butter-tastic

General Mills is also capitalizing on the popularity explosion of nut butters – up 50% between 2010 and 2015 to reach £87m ($118m) in the UK, according to the food giant – with the launch of Nature Valley Nut Butter.

The cereal bars are made with 100% wholegrain oats and barley and contain a smooth filling made with real nut butter. They are high in fiber and contain no artificial flavors, colors or preservatives.

Available in two flavours: Peanut Butter (crunchy honey wholegrain oat and barley biscuits with peanut butter filling) and Almond Butter (crunchy cinnamon wholegrain oat and barley biscuits with almond nut butter filling).

Nature Valley’s Nut Butter biscuits are available around the UK at a RRP of £2.89 ($3.91) for a 4x38 g multi-pack.

Gluten free bites

Grab and go

The Gluten Free Bar has introduced GFB Bites to the growing gluten-free “cluster” category in the US.

Available in six different flavors, including Dark Chocolate Coconut, Coconut Cashew Crunch, Chocolate Cherry Almond, PB+J, Dark Chocolate Hazelnut and Dark Chocolate Peanut Butter.

The bites are available on shelves at club, grocery, mass merchandise, natural foods and supermarket stores around the US at suggested retail price of $4.99 to 5.99 per bag.


Adding plant power

NuGo Nutrition has expanded its portfolio with the launch of NuGo Protein Cookies that contain 16g of pea protein per 100 g cookie, as well as 10-12g of fiber.

The protein cookies are certified vegan, gluten-free, non-GMO and OU kosher pareve, and do not artificial sweeteners, margarine, soy, palm oil or trans fats.

Available in four flavors, including Peanut Butter Chocolate, Double Chocolate, Oatmeal Raisin and Dark Chocolate Chip.

The cookies joins NuGo Dark, NuGo Free and four NuGo Slim flavors with a low GI of 29.

NuGo Protein Cookies will be available at Whole Foods Market nationally and currently online at a RRP of £29 ($39) for a pack of 12 biscuits.

Corkers Olive Oil Crisps, Black Truffle, £1.99 www.corkerscrisps.co.uk

Still on the Med diet

Corkers has launched its new Olive Oil crisp range in the UK, combining the taste of the Mediterranean with a quintessential British brand.

The company uses Spanish producer Mueloliva’s award-winning olive oil, made from green olives from the Muela family’s 3,000-acre olive groves in Adalucia.

The oil results in a lighter tasting chip, made from Naturalo potatoes grown in the peat-rich fenland soil of the Corkers’ Cambridgeshire family farm.

Available in eight flavors, including Lightly Sea Salted, Sea Salt & Balsamic Vinegar, Black Truffle, Rosemary & Garlic, Mediterranean Cheese & Roasted Onion Parsnip, Sweet Potato, Beetroot with Sea Salt, Sweet Potato with Sea Salt.

Available in independent delicatessens and farm shops around the UK at a RRP of £1.99.


Taking cheesy bread to new heights

Frozen bread manufacturer Cole's Quality Foods has introduced Middles, a range of stuffed bagels, Italian and pretzel breads.

The breads feature both savory and sweet centers, including 5 Cheese, Mac & Cheese, Cream Cheese, Sweet Cream Cheese and Beer Cheese.

The heat-and-serve stuffed bread snack is microwaveable or can be heated in a conventional oven for seven to nine minutes.

Middles become available later this month in the freezer section at grocery, club, supermarket and convenience stores around the US for a RRP of $3.99 per 10.8 oz box containing eight bread bites.

Related topics Retail & shopper insights Biscuits

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