
Are consumers really asking AI what snacks to eat?
From protein targets to dietary restrictions, shoppers can now describe what they need and get a shortlist of snacks in return but the effect on sales is still unclear
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From protein targets to dietary restrictions, shoppers can now describe what they need and get a shortlist of snacks in return but the effect on sales is still unclear

Protein guacamole, croissant-topped drinks and fantastical confectionery reveal an NPD pipeline refusing to play safe

Campbell’s is putting 85% of its working media budget into digital channels, reflecting Big Food’s changing approach to how brands are built and sold

Nine brands are using launches to enter new markets, create experiences, revive rituals and even give people a second chance

New research is revealing how fermentation, fat crystallisation and sugar structure determine chocolate’s flavour, performance and shelf life

The dye deadlines are closing in, but the alternatives aren’t ready

Cem Karakaş once ran one of the world’s biggest branded snack groups; now he’s buying into the manufacturers helping retailers challenge them

Starbucks’ famed Pumpkin Spice Latte (PSL) is now turning up in biscuits, bars, pancakes, yoghurt and tortilla chips

A viral buzzword can capture attention, but research suggests brands risk losing credibility when borrowed slang jars with the personality consumers already know

Lotus Bakeries is making its biggest-ever investment to turn soaring demand for speculoos into lasting global growth