The three dimensional chocolate egg is filled with Reese’s traditional peanut butter and is covered in milk chocolate, said Hershey. Each 1.2-ounce item retails for around $0.74.
In addition to the crème egg, the company offers a full Reese’s egg portfolio for the upcoming Easter, including Reese’s Peanut Butter Milk Chocolate Eggs (originally launched in 1960), Reese’s Peanut Butter White Chocolate Eggs, and Reese’s Peanut Butter Foiled Eggs.
“Hershey’s sales strategy for Easter is to provide confectionery items that deliver on the key consumer usage occasions for the season,” said senior brand manager Jan Grinstead. “Those key confection occasions are creating baskets, sharing in candy dishes, hosting egg hunts and gifting.”
Nielsen data showed Easter candy generated more than $1.1bn in sales through the year ended Feb. 25, 2017, with 49% of those sales occurring beyond the two weeks leading up to the holiday.
“Easter remains one of the most important consumer occasions for driving growth within the candy category,” said Nielsen. “Overall, Easter candy represents an impressive 30.8% of total seasonal candy sales.”