Sweet sales expected in UK by pladis for popular US snack

By Gill Hyslop contact

- Last updated on GMT

pladis has launched Flipz in the UK. Pic: pladis
pladis has launched Flipz in the UK. Pic: pladis
The McVitie’s maker has high hopes for Flipz – the popular US chocolate-covered pretzel snack – which it rolled out across the UK this month.

Flipz has seen a huge surge in popularity in the States, answering to consumer demand for sweet and savory flavor combinations.

The brand is currently worth $61m RSV in the US, having seen double-digit growth in the past three years.

According to research, the Brits are quickly developing the same taste for the dichotomous combination.

Tapping into the trend

“Research [from Mintel’s 2018 Crisps, Savory Snacks and Nuts – UK report] suggests that almost one in six consumers would be interested in a savory snack with chocolate – a trend which Flipz should be well placed to tap into,”​ said Sarah Horowitz, director of the New Ventures Business Unit at pladis UK and Ireland.

“Chocolate-covered pretzels are a consumer favorite in the US and we are excited to bring the Flipz brand to UK consumers.

“We believe people will love the combination of a salty pretzel smothered in a smooth chocolate coating.”

Aimed at snack-loving young adults, Flipz are available in two variants – Milk Chocolate and Dark Chocolate – in 100g pouches at a RSP of £1.50 ($2.03).

The new products have been rolled out across grocery stores across the UK this month and are expected to achieve retail sales of £9m ($12.1m) in its first year.

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