Sweet sales expected in UK by pladis for popular US snack
Flipz has seen a huge surge in popularity in the States, answering to consumer demand for sweet and savory flavor combinations.
The brand is currently worth $61m RSV in the US, having seen double-digit growth in the past three years.
According to research, the Brits are quickly developing the same taste for the dichotomous combination.
Tapping into the trend
“Research [from Mintel’s 2018 Crisps, Savory Snacks and Nuts – UK report] suggests that almost one in six consumers would be interested in a savory snack with chocolate – a trend which Flipz should be well placed to tap into,” said Sarah Horowitz, director of the New Ventures Business Unit at pladis UK and Ireland.
“Chocolate-covered pretzels are a consumer favorite in the US and we are excited to bring the Flipz brand to UK consumers.
“We believe people will love the combination of a salty pretzel smothered in a smooth chocolate coating.”
Aimed at snack-loving young adults, Flipz are available in two variants – Milk Chocolate and Dark Chocolate – in 100g pouches at a RSP of £1.50 ($2.03).
The new products have been rolled out across grocery stores across the UK this month and are expected to achieve retail sales of £9m ($12.1m) in its first year.
