The Marshmallowist launches ‘World’s first’ Bloody Mary marshmallow

By Jenny Eagle

- Last updated on GMT

The Marshmallowist  launches a Bloody Mary marshmallow. Photo: The Marshmallowist.
The Marshmallowist launches a Bloody Mary marshmallow. Photo: The Marshmallowist.
Gourmet marshmallow company, The Marshmallowist has launched a flavor pairings range to coincide with its debut in John Lewis stores.

The experimental flavors include: Blueberry & Gin, Raspberry & Champagne, Passionfruit & Ginger, Toasted Coconut and Spiced Tomato and Vodka – claiming to be the ‘World’s first’ Bloody Mary marshmallow. 

Spicy flavors

Champagne2

Oonagh Simms, founder, The Marshmallowist, said the flavors support a growing trend of natural ingredients and spicy flavours as reported by ConfectioneryNews State of the Industry​ report. 

The range is complimented by gold embossed gift boxes which contains six marshmallows. 

Simms said she was the first company to launch a gourmet marshmallow brand in the UK and wants to remain true to that through its creativity. 

I want the brand to be synonymous with progressiveness and I love how that’s reflected in the packaging and flavors,” ​she said.​ 

The Marshmallowist is also launching a ‘revolving range’ each season with playful, bespoke flavors for the first time. 

Limited edition combinations include; Tequila Lime & Chilli, Scorched Peach & Star Anise and Earl Grey & Butterfly Pea. As well as John Lewis, the products are available to buy in Harrod’s and Selfridges in London. 

4 month shelf life

The sweets have a shelf life of four months and will be sold in a pack of six on a presentation tray. 

The Marshmallowist was created by Simms in 2011, after training as a chocolatier in Paris.

Coconut2

 

She incorporated artisanal French methods with classic confectionery to create handmade experimental flavors to make soufflé marshmallows from fresh market fruits, organic herbs and boutique alcohol. 

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