Popular right now: Our top five confectionery and chocolate stories on social media
1. Mars Wrigley releases merchandizing guidelines to drive c-store sales
This story from Douglas Yu on the confectionery giant’s plan to release its latest merchandizing guidelines based on most recent shopper behavior data to help c-stores drive sales was a hit with our social media followers. Mars said its recommendations are centred around three key areas: power brands, package type and flavor zones … read on for more.
2. Classic Mars and Snickers bars to include low-sugar, high-protein versions
A story from Mars UK about a reformulation of its popular Mars and Snickers bars also attracted some traction on our social media channels. David Manzini, Mars UK general manager, says that the new bars will be available in the shops in Britain next year and described the change as a ‘portfolio of the future’.
3. CREATIVE CONVERSATIONS: Sam Part, CEO Candy Mechanics
Our new Q&A feature is proving highly popular and the one this week featuring young entrepreneur Sam Part from Candy Mechanics hit all the buttons on social media. Sam has successfully raised £400,000 ($520,000) to extend partnerships within the confectionery industry.
4. Hershey says it's winning in the digital space
Hershey’s announcement recently on the release of several key strategies it has been implementing to attract more online shoppers as it expects e-commerce penetration for US FMCG to reach mid-single digits in the next five years, also attracted some heat!
5. ICCO appoints Michel Arrion as executive
Arrion, a Belgian national, moves to ICCO’s Abidjan headquarters after a career as an EU ambassador in Africa. His appointment has been warmly welcomed on social media, we are pleased to see!
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