CN’s article, which included an exclusive interview with Pablo Perversi, the group’s chief innovation, sustainability and quality officer, drew a lot of attention after the Swiss chocolate manufacturer says it’s on target to be 100% sustainable by 2025.
“You'll find very few people who disagree with the idea that farmers should earn a living income”, Jon Walker, Fairtrade’s senior cocoa advisor, told CN as the foundation announced it is increasing its Minimum Price for cocoa and upping its farmers’ premium payments.
Cadbury still owns the trademark for Pantone 2685C for chocolate bars and tablets, but attempts to widen the shade to other products has been rejected, causing a fair amount of interest on our social media pages.
Bourbon Vanilla, Salted Caramel, Raspberry Rosé and Almond Brittle flavors will be added to Dove’s 'Silky Smooth' bars in 2019. The move clearly appealed to its followers on social media.
For some reason, Belgium has resisted joining the initiative, despite being the second biggest exporter of chocolate in the world. With another voice added to the debate there are hopes that the EC will propose a due diligence regulation for the cocoa sector and link between human rights violations and deforestation. A move that attracted widespread interest across our social media channels.
Don’t forget to follow CN on Instagram!