Social media highlights

Popular right now: Our top five confectionery and chocolate stories on social media

By Anthony Myers

- Last updated on GMT

Popular right now: Our top five confectionery and chocolate stories on social media

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From Smarties going plastic-free this year to ProSweets 2019 launching this weekend and Lotte’s push into Japan, here we reveal the top five stories trending across our social media channels this week.

1. Nestlé to make Smarties packaging plastic free

Nestlé plans to achieve a waste-free future for its brands and factories was laid out in broader vision this week, when it also confirmed it is making its popular Smarties brand plastic free in 2019. The article was the most tweeted and shared on our social media networks.

2. ProSweets Cologne concentrates on future industry trends in biggest trade fair yet

On the eve of the opening of ProSweets 2019 (this Sunday, January 27), it’s no surprise that the world’s largest supplier fair for the sweets and snacks industry is getting a lot of heat on social media. We’ll see you there!

3. Cadbury to launch dark milk chocolate bars in the UK

This is quite an old story from summer 2018, but it has come up in our search analytics for this week, so still creating a buzz. Here’s why: ‘The chocolate manufacturer, known for its Dairy Milk bar, will introduce ‘original’ plain flavor and a roasted almond one – and is first of big companies to add a standard dark milk option to its range’.

4. CREATIVE CONVERSATIONS: Brian Watt, owner/MD, Sloane's Hot Chocolate

Our very popular industry Q&A feature always attracts social media heat and Brian Watt’s story behind establishing ‘posh hot chocolate’ brand Sloane’s performed particularly well this week with our fans and followers. If you want to be featured, or know of someone who may be interested, get in touch!

5. Lotte confectionery announces major push in Japan with almost $1.2bn investment

Our article from the middle of the month on Japan’s general confectionery industry and the drive by Lotte to tap into the country’s tourism and an aging local population with its premium ice cream, chocolate and candy lines has received a lot of likes and shares this week.



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