Ruby

Nestlé launches Les Recettes de l’Atelier with Ruby chocolate for Valentine’s Day

By Anthony Myers contact

- Last updated on GMT

Nestlé launches Les Recettes de l’Atelier with Ruby chocolate. Pic: Nestlé
Nestlé launches Les Recettes de l’Atelier with Ruby chocolate. Pic: Nestlé

Related tags: Ruby chocolate

Company’s premium brand is latest Ruby chocolate product following successful launch of KitKat and Baci Perugina Limited Edition last year.

Nestlé has announced it is introducing a new limited edition Ruby variant of its premium chocolate range, Les Recettes de l’Atelier, in time for Valentine’s day.

The new, pink Les Recettes de l’Atelier bar is Nestlé’s latest innovation and is made with chocolate derived from Ruby cocoa beans and raspberries, which provides an intense berry-fruitiness without the addition of any flavorings or colors.

Les Recettes de l’Atelier roughly translates as “recipes of the artisan’s shop” and the range is made with carefully selected, high quality ingredients sourced from around the world.

Cat Mews, Les Recettes de l’Atelier brand manager, Nestlé UK said: “We are very excited about this special Ruby variant of Les Recettes de L’Atelier. We know how popular innovative and exciting confectionery is and, following the incredible success of Ruby chocolate, we are delighted to be able to offer this delicious chocolate in a premium bar. Les Recettes de l’Atelier is perfect for that​.”

The new Les Recettes de l’Atelier made with Ruby chocolate will be available exclusively in selected Sainsbury’s stores where they will be on sale for £3 ($3.92).

  • Les Recettes De l’Atelier was launched in Switzerland and France in 2014 and has grown to become Nestlé’s fastest growing confectionery brand in Europe, now sold in more than 15 countries.
  • Ruby chocolate was created by Swiss chocolatier Barry Callebaut after more than a decade of developing the innovative flavor.

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