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Popular right now: Our top five confectionery and chocolate stories on social media

By Anthony Myers

- Last updated on GMT

Popular right now: Our top five confectionery and chocolate stories on social media

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From Cadbury seeing purple over its trademarked wrapper to Ruby’s rise and the latest in edible packaging, here we reveal the top five stories trending across our social media channels this week.

1. Cadbury drops its trademark claim over purple wrapper

Parent company Mondelēz International says it will not launch any further appeal to protect its distinctive shade of purple, opening opportunities for other brands to exploit the color.

2. Nestlé launches Les Recettes de l’Atelier with Ruby chocolate for Valentine’s Day
Love is in the air! Nestle has launched a Ruby chocolate variation of its premium brand following successful launch of KitKat and Baci Perugina Limited Edition last year.

3. Ruby chocolate: the food trend to watch out for in 2019 – video

Our exclusive video interview with Sofia Popova, Barry Callebaut’s EMEA marketing director FM, who was part of the marketing team responsible from inception for launching ruby chocolate onto the world proved a hit on social media.

4. Tony's Chocolonely brings its ‘Slave Free Chocolate Mission’ to the UK

News that the B-Corp certified company is at last bringing its quirky ethical chocolate to the UK caused a bit of a fuss on social media.

5. Edible packaging: what’s in it for consumers and the food and drink industry?

A guest post by Swati Tamhankar on how the edible packaging industry benefits from innovations in sustainable packaging and growing environmental waste received another spike on social media this week.

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