Parent company Mondelēz International says it will not launch any further appeal to protect its distinctive shade of purple, opening opportunities for other brands to exploit the color.
2. Nestlé launches Les Recettes de l’Atelier with Ruby chocolate for Valentine’s Day
Love is in the air! Nestle has launched a Ruby chocolate variation of its premium brand following successful launch of KitKat and Baci Perugina Limited Edition last year.
Our exclusive video interview with Sofia Popova, Barry Callebaut’s EMEA marketing director FM, who was part of the marketing team responsible from inception for launching ruby chocolate onto the world proved a hit on social media.
News that the B-Corp certified company is at last bringing its quirky ethical chocolate to the UK caused a bit of a fuss on social media.
A guest post by Swati Tamhankar on how the edible packaging industry benefits from innovations in sustainable packaging and growing environmental waste received another spike on social media this week.
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