Llama drama: Nestlé gets on trend with latest Smarties edition

Nestlé has launched ‘Llama Edition’ packs of Smarties in pink, yellow, red and purple, the company has announced.

Available at ASDA stores in the UK from this week, the launch follows last year’s Unicorn trend where hip apparel, accessories and all kinds of food and drink appeared around the world featuring the pastel hues of the mythical creature.

Last spring Nestlé said it introduced Smarties, Unicorn Edition, and the mix of pale pink and blue Smarties turned out to be a huge hit among chocolate lovers, baking aficionados and Instagram influencers alike.

This year it’s all about the llama, a totally different animal (and altogether more real), a spokesperson told ConfectioneryNews.

Fun designs

Alberto Pisanello, assistant brand manager, Smarties said: “We were quite taken aback by the love for our Unicorn Edition Smarties last year and we want to replicate that success with Smarties Llama Edition​.

“These packs have fun designs with vibrant colors and a mix of colors that taste every bit as good as Smarties do. Whether you’re a llama lover, a Smarties fan or maybe both, you’ll definitely love these​.“

The Smarties, Llama Edition, is available in four 105g sharing bag designs: Fabullama, No Probllama, Llama Queen and Spectacullama. It will also come in the classic Smarties hexagonal tube later this year in independent retailers.

Smarties, Llama Edition is the latest in a string of 2019 launches from Nestlé. Last week, after years of feedback, the Rowntree’s Randoms range​ was increased to include sharing bags of Squish’ems, Foamies and Sours and, earlier this month, Nestlé unveiled Milkybar Mix Ups​, a mixed bag of filled chocolate buttons that brings together milk and white chocolate under the original Milkybar brand for the very first time.