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Popular right now: Our top five confectionery and chocolate stories on social media

By Anthony Myers contact

- Last updated on GMT

Popular right now: Our top five confectionery and chocolate stories on social media

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From Nestlé’s launch of a sugar-free Easter Egg in Brazil, to Fairtrade International revising its ‘flagship standard for small scale farmers, here we reveal the top five stories trending across our social media channels this week.

1. Nestlé launches sugar-free Easter Egg in Brazil

Driven by ‘consumer demand’, Nestlé has launched a sugar-free milk chocolate Easter Egg in 100% recyclable packaging in Brazil. In the week leading up to Easter, the article proved highly popular on our social media charts and takes the top spot.

2. ‘Indulgence matters’: chocolate and candy sales amplify convenience counter

Kristine Sherred’s report from the National Association of Convenience Stores (NACS) annual State of the Industry Summit, proved that the old convenience store model of ‘smokes, cokes and gasoline’ has morphed into a more complex retail offering ... and was shared widely on social media.

3. Cadbury to launch dark milk chocolate bars in the UK

A story published last year has bubbled back to the surface and involves the chocolate manufacturer, known for its Dairy Milk bar, introducing a standard dark milk option to its range.

4. Barry Callebaut sees Q2 sales growth accelerate by 3.1%

Another ‘ruby’ moment for the BC Group after it announced strong profitability and accelerating growth momentum, and says it is on track to deliver on current mid-term guidance. Our Twitter followers particularly liked this post.

5. Fairtrade revises flagship standard for small scale farmers in its system

News that almost 230,00 cocoa farmers are to benefit from Fairtrade’s new version of its main standard for small-scale farmers, making them more resilient to market prices and climate change, clearly met with approval on our social media channels, pushing the article into our top five.

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