Coconut, toffee or jalapeno? M&M’s lets US and Canada pick their favorite
Peanut M&M’s are tinged with global flair this year, with Mexican Jalapeño, English Toffee and Thai Coconut.
Mars Wrigley first tried the flavor vote in 2016 to celebrate the brand’s 75th anniversary. Coffee Nut beat out two other peanut M&M’s, Honey Nut and Chili Nut. Last year, the battle starred dark chocolate candies with a crispy rice or cocoa crispy rice center. Fans championed Crunchy Mint over an espresso and raspberry option.
“We wanted to bring back the joy of M&M'S Flavour Vote with three unexpected flavours," said Brittany Compton, marketing director at Mars Wrigley Confectionery.
Consumers can vote for their favorite through May 17 by tagging #VoteMexicanJalapeno, for instance, on social media, or by visiting the US or Canadian website.
M&M's & Innovation
Mars Wrigley has introduced a handful of new flavors for its iconic gem candy in the past 15 years. After debuting almond in 1988 and peanut butter in 1991, the company took a flavor break before starting up again in 2006 with dark chocolate.
Since then, the brand has launched nine new flavors, including a white chocolate version and most recently Hazelnut Spread.
Mini M&M’s debuted in 1996, and as of this year, they found a second home inside a milk chocolate bar. In what Mars Wrigley called ‘one of the most notable product innovations in the brand’s history,’ the bars – made of four 4oz segments (RRP $1.99) – feature mini M&M’s in five flavors, including peanut, almond, crispy and last year’s flavor winner, Crispy Mint.