NPD
Nestlé launches Aero Caramel made with responsibly sourced cocoa
The 100g caramel-flavoured milk chocolate sharing bar is being made at Nestlé’s factory in York, which also produces KitKat, Milkybar and Polo as well as milk and peppermint Aero and Aero Bubbles.
Aero Bubbles
It will be available to buy in Asda, Co-Op, Morrisons and Tesco stores, as well as wholesalers and the convenience channel.
“Aero is renowned for its combination of chocolate and bubbles that melt in the mouth,” said Amy Kendall, assistant brand manager, Aero.
“We continually look for new ways to innovate and delight fans. We believe that Aero Caramel is a delicious new addition to the Aero family and we hope it will soon become another firm favourite.”
Aero was first launched in 1935 as a peppermint-flavoured chocolate bar and this was followed by the milk chocolate format in the 1970s.
Aero Bubbles was introduced in 2005 and last year Nestlé introduced Aero Bliss, a premium version of Aero which comes in premium chocolate boxes.
Nestlé Cocoa Plan
The Nestlé Cocoa Plan looks to source cocoa sustainably, while tackling child labor, improving the lives of cocoa farmers and the quality of its products. Its main sources of cocoa are; Brazil, Cameroon, Colombia, Côte d’Ivoire, Dominican Republic, Ecuador, Ghana, Indonesia, Mexico, Nigeria, and Venezuela.
The initiative is active in Côte d’Ivoire and Ghana and to drive industry-wide transparency it is working with the World Cocoa Foundation’s CocoaAction.
