Lidl shows ‘Way to Go!’ with new range of Fairtrade chocolate bars
Discount supermarket chain Lidl GB says it has taken a significant step forward in its sustainable cocoa sourcing with the launch of the Way to Go! range of Fairtrade certified chocolate bars in UK stores.
Containing fully traceable Fairtrade cocoa from Kuapa Kokoo co-operative in Ghana, producers are guaranteed the Fairtrade Minimum Price and Fairtrade Premium, an additional amount of cash farmers can choose to invest in their business, family, communities and environment.
In addition, Lidl says it is also paying an additional premium to the cocoa producers involved in the production of the bars.
Secure livelihoods for farmers
This extra payment will be used to help fund projects that help farmers increase their income, including diversification projects to grow more local crops, like honey, that will help support a sustainable future and provide secure livelihoods for farmers and their families.
The move by the German retailer builds on its existing commitment of 100% certified sustainable cocoa, claiming it demonstrates to the market that affordable chocolate can also be sustainable.
This initiative is part of Lidl’s increasing commitment to Fairtrade, with sales of Fairtrade products in Lidl stores growing by 51% in 2019.
Catherine David, head of commercial partnerships at the Fairtrade Foundation, told ConfectioneryNews: “We’re proud to have partnered with Lidl on this exciting new range that provides added value to farmers beyond the Fairtrade Minimum Price and Premium, through additional investment in the communities that are growing their cocoa. These delicious sweet treats, which we’re all looking forward to tasting, will be even more enjoyable knowing they are fully traceable, sustainable and improving the lives of cocoa farmers.”
The bars are available in three flavours, rich dark chocolate, creamy milk chocolate and milk chocolate with caramelised almonds & sea salt.