Nestlé Professional and Dawn Foods come together with a KitKat muffin for EMEA region

By Gill Hyslop contact

- Last updated on GMT

Take a break, have a KitKat muffin. Pic: Dawn Foods
Take a break, have a KitKat muffin. Pic: Dawn Foods

Related tags: Nestle Professional, Dawn foods, Kitkat, EMEA

The duo have signed a long-term contract to produce a range of sweet treats – starting with muffins and cookies – for customers in Europe, Middle East and North Africa.

Dawn Foods will devise the recipes and make the baked goods using ingredients from Nestlé.

Both companies see this partnership as an opportunity to link Nestlé’s most loved confectionery brand with Dawn Foods tried-and-tested expertise and top-quality products.

“We are delighted about this partnership with Dawn Foods, which will allow us to bring to our consumers new innovative experiences with our confectionery brands,”​ said Vincent de Clippele, Head of Nestlé Professional EMENA.

“We selected Dawn Foods as our EMENA partner because of the high quality of their bakery products, their capability to convey our brands experiences to the consumers, and their leading position in the sweet bakery industry.

Take a break

The first product to be launched will be a branded KitKat muffin. The iconic chocolate-flavoured muffin will be filled with milk chocolate and covered with KitKat chocolate topping.

“The muffin made with KitKat is the result of Dawn Foods’ market leadership in American pastry and the strengths of Nestlé’s confectionary brands which gives the unique KitKat product taste experience,”​ said Steven Verweij, president, Europe & AMEAP, Dawn Foods.

“Dawn Foods and Nestle Professional have agreed a long-term commitment to co-design new bakery products that carry the essence of the brand by combining state-of-the-art bakery mixes with the best branded ingredients.”

The co-branded products will be available for bakery channels, quick service restaurants and other locations across Europe, Middle East & North Africa.

Related topics: Ingredients, Nestle