Mars Wrigley offers UK shoppers 100kcal Mars, Snickers and Twix bars

The launch this week follows research by Mars that found almost 50% of shoppers consider the portion size when choosing snacks, with 68% of the UK population claiming they would rather have less of a favourite chocolate than a larger amount of a low-sugar chocolate.

Mars said the new bars are an extension of the brand’s existing range and will retain the same recipes as before, but at a reduced size. The original versions of the bars will still be available for purchase.

Kerry Cavanaugh, Mars Wrigley Marketing Director said: “Research ahead of the launch shows that consumers still love confectionery, with a 6% year on year growth seen in the snacking category but are increasingly conscious of the choices they make. In fact, one in four say calorie labelling impacts their purchase decisions.”​

The new bars have an RRP of 40p for single formats, while multipacks have an RRP of £2.79 and are available in stores now.