The launch this week follows research by Mars that found almost 50% of shoppers consider the portion size when choosing snacks, with 68% of the UK population claiming they would rather have less of a favourite chocolate than a larger amount of a low-sugar chocolate.
Mars said the new bars are an extension of the brand’s existing range and will retain the same recipes as before, but at a reduced size. The original versions of the bars will still be available for purchase.
Kerry Cavanaugh, Mars Wrigley Marketing Director said: “Research ahead of the launch shows that consumers still love confectionery, with a 6% year on year growth seen in the snacking category but are increasingly conscious of the choices they make. In fact, one in four say calorie labelling impacts their purchase decisions.”
The new bars have an RRP of 40p for single formats, while multipacks have an RRP of £2.79 and are available in stores now.