Chibe most recently served as Vice Chairman and will take over for departing NCA Board Chairman Kirk Vashaw, Chairman and CEO of Spangler Candy Company.
The announcement was made during the NCA’s State of the Industry Conference, held virtually this year, and attended by member companies in the confectionery industry throughout the country, from multi-national, global manufacturers to small, family-owned businesses.
“The future of the confectionery industry remains bright, and it is important to have a strong and thoughtful leader like Paul as Chair of the NCA Board for the next chapter of our journey,” John Downs, NCA president and CEO, said.
“I am grateful for Paul's engagement, energy and commitment and I look forward to working with him and the full NCA Board to continue to execute our strategic plan ‘Thrive in 2025.’”
Chibe has 30 years of experience within the confectionery and consumer products industries. As President and CEO of Ferrero North America, the third-largest confectionery company in the US, Chibe is responsible for Ferrero’s brands and business in the US, Canada, and the Caribbean and has overseen Ferrero’s category growth through innovations and expansion of the company’s offerings and presence in the region.
Prior to Ferrero, Chibe was US Chief Marketing Officer for Anheuser-Busch InBev where he created the Budweiser Made in America concert series and launched the Bud Light Platinum and Rita brands. He also spent more than 10 years at Wrigley in senior marketing roles for its gum and mints brands.
Chibe started his career at Leaf, Inc., a confectionery company that was acquired by Hershey during his tenure.
“Since the outset of COVID-19, the confectionery category has shown incredible resilience and we’ll emerge from this challenging time even stronger,” Chibe said.
“As a category and industry, we have an instrumental role to play as we move towards economic recovery and I look forward to working alongside my industry colleagues and the NCA team to advocate on behalf of our businesses, consumers, and communities in which we operate.”
The NCA also announced additional appointments to its Board of Trustees. Barry Rosenbaum, President of Nassau Candy Distributors, assumed the role of Vice Chairman of the NCA Board. And six industry representatives will join the Board, including: Sarah Atkinson, Atkinson Candy Company; Lisa Brasher, Jelly Belly Candy Company; John Brooks, Jr., Adams & Brooks; Julia Birnn Fields, Birnn Chocolates of Vermont; Troy Parris Pearley, Divine Chocolate; Rachel Sweet, Sweet Candy Company.