Clif expands plant-based product mix as consumers get back to pre-pandemic bustle

By Gill Hyslop

- Last updated on GMT

Clif Thins have been designed for people on the go. Pic: Clif Bar & Company
Clif Thins have been designed for people on the go. Pic: Clif Bar & Company

Related tags Clif bar coronavirus better for you plant-based Snacks low sugar

New research from Clif Bar & Company found the majority of Americans are returning to their pre-pandemic routine – with 72% admitting to snack even more frequently than they were prior to the outbreak of COVID.
CLIF Thins_Snacking Infographic

According to Liz Watson, Clif brand manager, its research shows the return of office commutes, while travel is back on the books. In fact, 75% of Americans plan to travel in 2022, and half of those admit they snack more when on the move.

“Meanwhile, 43% of employed Americans are working in hybrid environments and need snacks that can adapt to their changing work settings,”​ said Watson, layout out the rationale behind Clif’s newest release – a trio of crispy takes on the original Clif Bar intended for people on the go.

“Clif Thins are lightweight and easily stored in purses, carry-ons and desks, so you always have a quick and easy pick-me-up in your hectic schedule,” ​said Watson.

The plant-based snacks underline the producer’s commitment to utilise ingredients that support a greener environment, along with healthier bodies.

For nearly 30 years, family- and employee-owned Clif Bar & Company has crafted nutritious and organic treats under its Clif, Clif Kid and Luna brands, designed to sustain people, society and the plant.

“When choosing a snack, decisions are most often influenced by flavour and nutrition,”​ added Amari Thomsen, registered dietitian at Clif, noting a pack of 2 Thins sports only 100 calories an 5g of sugar.

“Clif Thins come in three craveable flavours – [Chocolate Chip, Chocolate Peanut Brownie and White Chocolate Macadamia Nut] – that are formulated with plant-based ingredients, and mindful of calories and sugar – a perfect option for on-the-go snacking.”

The Thins are rolling out in retailers across the US, including Target, Walmart, Kroger, Giant Eagle, Giant Martin’s, Meijer, Safeway, Stop & Shop and Supervalu, along with Amazon, for an RRP of $7.30 per box of 7 packs.

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