Mars gets ahead of the game with non-HFSS chocolate choices

By Anthony Myers

- Last updated on GMT

The new healthier option of Mars bar. Pic: Mars Wrigley UK
The new healthier option of Mars bar. Pic: Mars Wrigley UK

Related tags mars wrigley HFSS

Mars Wrigley UK has announced a new portfolio of non-HFSS chocolate bars under the Mars and Galaxy brands in anticipation of new government regulations.

In a move that surprised many in the food industry, the UK government has announced a 12-month deferment of its HFSS regulations, citing the ‘unprecedented’ financial pressures facing consumers caused by rising inflation. They were scheduled to originally come into force in October 2022.

The regulations ban volume-based promotions (buy one get one free, 50% extra) – now viewed as a lifesaver by many cash-strapped families – on foods deemed high in fat, salt and sugar (HFSS), and place limits on the advertising of the so-called ‘junk food’.

Mars Wrigley’s HFSS compliant ‘Triple Treat’ will be available in four variants – Snickers, Mars, Galaxy, and Bounty. Mars said that because Triple Treat is jam-packed with over 75% fruit and nuts, Mars Wrigley’s new snack will be exempt from these new regulations – and gives Britons the opportunity to pick up a ‘tantalisingly tasty, and HFSS-compliant, treat’ next time they’re doing their weekly shop.  

The company said its UK chocolate team spent thousands of hours working on every minute detail of the bars – from the chewy caramel in the malt-infused Mars Triple Treat, to the crunchy roasted nuts on the Snickers variant, every aspect has been carefully developed with great taste at front of mind.

 “Triple Treat does exactly what is says on the tin – it’s packed with a knockout trio of fruit, nuts and our iconic chocolate, and is delightfully delicious to boot.  At Mars Wrigley, we’re thrilled that Brits can now enjoy a great tasting – and HFSS compliant - Galaxy, Mars, Snickers and Bounty treat. It’s tasty reinvented​,” said Kerry Cavanaugh, Marketing Director at Mars Wrigley UK.

Mars Wrigley’s Triple Treat will be available from the beginning of June in Tesco stores nationwide.

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