The Lindt Choco Wafer is in the top 5% of recent innovation concepts, according to research with 72% of those tested saying they would buy the product before trying the product, 89% said they would buy the product after tasting it and 70% said Lindt Choco Wafer was even better than they expected.
Commenting on the launch, a spokesperson from Lindt & Sprüngli, said: “Lindt Choco Wafer is bringing a new level of premium quality to the chocolate category – it’s reassuringly high quality, yet new and exciting. This new product launch taps into attributes that matter to our customers, offering indulgence through high-quality cocoa, true innovation and craftsmanship from our Lindt Maîtres Chocolatiers.”
“We’re confident consumers will enjoy the combination of deliciously creamy chocolate and crispy cocoa wafers which deliver comfort for both ‘me’ and ‘us’, and provide balance as a snackable well-portioned treat.”
The Choco Wafer comes in four taste variations and is now available from the company’s retail shops throughout the UK and exclusively in the Lindt Kildare Village Chocolate Shop, Ireland, with a launch in grocery and independents throughout August and September.
