Uplift for Rev Gum as it secures $6m investment for its caffeinated chewing gum

By Anthony Myers

- Last updated on GMT

Pic: Bill Tucker
Pic: Bill Tucker

Related tags Chewing gum Gum Confectionery

Mission-driven energy gum company Rev Gum, the revolutionary fast-acting caffeinated chewing gum made with zero sugar, has announced it has raised $6 million from investors led by YETI Capital; founders of Drunk Elephant; former co-CEO of Whole Foods, Walter Robb, and cyclist Lance Armstrong.

Invented by entrepreneur, and type-1 diabetic patient, Blake Settle to empower free-spirited modern consumers after a struggle to find a healthy alternative to sugar-loaded energy drinks Rev Gum has successfully amassed a group of loyal followers prioritizing convenient and uplifting lifestyle and continues to offer energizing solutions for health-conscious consumers.

Rev Gum is made with zero sugar, with each serving providing a comparable amount of caffeine as in an espresso shot. Settle said he came up with the idea while studying for his finals at the University of Texas at Austin, and since launching in 2019, the gum comes in four varieties: Spearmint & Polar Mint Regular Strength, and Spearmint & Polar Mint Extra Strength.

Maxx Karr, Managing Director and Partner of YETI Capital, said: “We are thrilled to join the Rev Gum team, both as investors and advisors. Rev Gum has done what others have not been able to: deliver energy to consumers in the convenient format of gum, while making it taste great. We are excited for Blake and his team's continued innovation.”

After spending years on R&D, carving out a unique sweet spot in the $9 billion US market, with a perfect balance between effective functionality and uncompromising tastes, Settle says he believes the sky’s the limit for the brand’s future expansion both online and in retail.

At Rev Gum, we’re proud to bring innovation and function to a category that has remained stale for a long time​,” he said. “The purchasing power consumers have today is stronger than ever. With the support from our latest investors, we believe Rev Gum is strategically positioned to attract more active, health-focused shoppers, and better help to realize their unfulfilled potential​.”

Related topics R&D Gum Health & Functionality

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