The EVERY Company’s partnership strategy to expand presence in retail and foodservice

By Deniz Ataman

- Last updated on GMT

Image source: The EVERY Co.
Image source: The EVERY Co.

Related tags The EVERY Company plant-based retail Foodservice

With a mission to expand access to nutritious food worldwide, The EVERY Company’s CEO, Arturo Elizondo explained to FoodNavigator-USA how its B2C partnerships allows for its products to appear “more broadly” in the market, from retail products to food service.

Additionally, the company’s recent FDA GRAS approval for EVERY EggWhite, the egg protein in EVERY Egg, will enable its adoption across global food businesses, Elizondo said.

From its notable partnerships with Alpha Foods and Grupo Nutresa, Colombia’s largest CPG food company, which will use EVERY EggWhite as a plant-based meat binder, EVERY recently ventured into plant-based fine dining with its recent collaboration with Eleven Madison Park.

As relationships with chefs and restaurants play an integral role in improving the alternative protein adoption among consumers, EVERY Egg was incorporated into five dishes, as well as cocktails and take-home desserts, which received positive feedback from diners, Elizondo noted.

“Through our collaboration with Daniel Humm and Eleven Madison Park, we proved that our EVERY Egg exceeds the highest bar of culinary excellence … and the feedback was universal: EVERY Egg is indistinguishable from chicken eggs across applications,” he said.

The universal appeal of eggs opens avenues for EVERY Egg’s placement in food service, Elizondo explained. He intends Every Egg to “be available everywhere from quick service restaurants to college campuses to small town diners.”

He added, “EVERY Egg’s unveiling is an incredible proof of concept for our functional ingredients, ushering in a new chapter in food formulation. Eggs are the secret ingredient that power countless foods, and so the sky’s the limit for our egg products – if chicken eggs made without the chicken are possible, then truly anything is possible.”

With a focus on B2B business, EVERY’s B2C partnerships is an advantage, Elizondo said.

“One of the biggest advantages is the fact that we’re a B2B company. This means we partner with B2C food companies and foodservice providers who make our products available to consumers, rather than selling directly to consumers,” he explained.

He added, “In retail, EVERY’s products will show up as ingredients in our commercial partners’ products. These multinational CPG brands have well-established shelf-space in major retail stores across the world, which means our ingredients are able to appear on shelves much more broadly and quickly than if EVERY were to try to sell into retail.”

Improving nutrition access is a personal mission, Elizondo noted. As a Laredo, Texas-native, who saw the food quality and accessibility gap in his community, Elizondo founded EVERY to “ensure that our products aren’t just for the affluent consumers, but rather truly have the potential to feed the world.”

Elizondo continued, “It’s critical that our partners have unwavering quality standards and the potential for mass-scale impact. The common thread that links Eleven Madison Park to Grupo Nutresa to Alpha Foods to our many yet-to-be-announced customers is a unified vision for building a better food system that can feed the world in a more efficient and sustainable way."

Related topics Retail & Shopper Insights