Mars joins Hershey and Ferrero in race for the digital impulse purchases
Mars taps into Instagram Shop in time for Halloween to reach billions of global users, following its predictions on digital commerce’s influence on product discovery.
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Why brands like PepsiCo are betting big on Halloween
Halloween becomes a bigger occasion for snacks, sips and treats – particularly among adults
Mars predicts a future of automated and immersive retail
Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends
Mars’ cocoa strategy centers around new tech and cloning
Mars’ next phase of cocoa sustainability puts productivity, technology and climate resilience at the forefront
What Mars’ latest food-tech cohort says about the future of food
Mars’ food-tech ventures suggest big food is headed towards technologies rooted in food production rather than finished products
Mars bets on Summerween as Halloween becomes a season
The confectionery giant is producing Halloween candy in the spring and bringing products to shelves in summer as consumers increasingly treat Halloween as a multi-month occasion
Nestlé USA eliminates artificial colors as part of broader reformulation overhaul
While Nestlé has reached this particular milestone ahead of schedule, it positions the achievement as one step in a longer-term strategy focused on cleaner labels, product innovation and greater consumer trust
Nestlé and Ghirardelli reboot cookie dough
Nestlé leans into bold, trend-driven twists while Ghirardelli bets on premiumization of classic flavors to reach consumers looking for ‘homemade’ indulgence
How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
Confectionery trends: Balancing better-for-you trends and indulgence
Can candy revive RTD tea?
Candy-inspired nostalgia could give RTD tea a much-needed spark, as brands like Ryl Tea use confectionery flavors to attract younger, health-conscious consumers into the category