Mars bets on Summerween as Halloween becomes a season
The confectionery giant is producing Halloween candy in the spring and bringing products to shelves in summer as consumers increasingly treat Halloween as a multi-month occasion
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Nestlé USA eliminates artificial colors as part of broader reformulation overhaul
While Nestlé has reached this particular milestone ahead of schedule, it positions the achievement as one step in a longer-term strategy focused on cleaner labels, product innovation and greater consumer trust
Nestlé and Ghirardelli reboot cookie dough
Nestlé leans into bold, trend-driven twists while Ghirardelli bets on premiumization of classic flavors to reach consumers looking for ‘homemade’ indulgence
How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
Confectionery trends: Balancing better-for-you trends and indulgence
Can candy revive RTD tea?
Candy-inspired nostalgia could give RTD tea a much-needed spark, as brands like Ryl Tea use confectionery flavors to attract younger, health-conscious consumers into the category
Where brands should focus their AI strategy now
AI’s real value may lie in helping consumers choose – not discover
Sweet proteins gain global momentum with latest regulatory win
Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod
Beyond the candy bar: Is confectionery redefining frozen novelties?
Candy companies increasingly are treating the freezer as a growth channel – one that allows gummies, chews and fruit candies to evolve into entirely new frozen formats
Treating culture drives US confectionery sales
Americans’ love of nostalgic, sensory-rich treats is boosting confectionery sales as brands balance innovation, tradition and mounting regulatory pressures
RFK Jr targets food dyes, SNAP and UPFs in MAHA rally keynote
The MAHA Rally for Real Food echoed RFK Jr’s agenda to clean up US food, including a formal definition of UPFs expected next month, but critics worry a lack of evidence-based policy will confuse consumers and impact companies’ bottom lines